Organizational Culture Isn’t a Buzzword

It's Your Competitive Advantage


Here’s why culture should be your company’s focus in 2017 and how building a powerhouse culture can future-proof your organization.
Tell Me Why Culture Is Important
TELL ME WHAT ITA GROUP CAN DO

Organizational Culture Isn’t a Buzzword

It's Your Competitive Advantage


Here’s why culture should be your company’s focus in 2017 and how building a powerhouse culture can future-proof your organization.
Tell Me Why Culture Is Important
TELL ME WHAT ITA GROUP CAN DO

Organizational Culture Isn’t a Buzzword

It's Your Competitive Advantage


Here’s why culture should be your company’s focus in 2017 and how building a powerhouse culture can future-proof your organization.
Tell Me Why Culture Is Important
TELL ME WHAT ITA GROUP CAN DO

No matter your industry, change is happening.

And it will shape your business for years to come.

No matter your industry, change is happening.

And it will shape your business for years to come.

Market and economic pressures are challenging agility and hindering innovation.

Market and economic pressures are challenging agility and hindering innovation.

Multigenerational and multicultural workforces are bringing different needs and attitudes.

Multigenerational and multicultural workforces are bringing different needs and attitudes.

The digital revolution and remote work are changing the way we do business.

The digital revolution and remote work are changing the way we do business.

Big data and artificial intelligence are demanding workforce reeducation.

Big data and artificial intelligence are demanding workforce reeducation.

How you respond to that change will set you apart.

How you respond to that change will set you apart.

How you respond to that change will set you apart.

All companies must pivot to stay

Relevant to talent, appealing to customers and ahead of the competition.

But positive organizational culture must be a constant to ensure success.

What Can a Thriving Organizational Culture Do?

Engage, motivate and align team members to develop personally and professionally.

Plus sign

“Culture…tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Culture tells us what to do when the CEO isn’t in the room.”

Frances Frei and Anne Morriss, Harvard Business Review

Position an organization as best-in-class while helping attract and retain top talent.
Plus sign

“For the newest generations of workers, corporate culture is viewed as the most important job benefit.”

Stephen Gold, Chief Executive Officer, Manufacturers Alliance for Productivity and Innovation

Drive individual and corporate performance to higher levels.
Plus sign

Companies with performance-enhancing cultures saw a 901% increase in stock price growth over companies without cultural impact.

“Corporate Culture and Performance,” John P. Kotter

Create an unforgettable customer experience.
Plus sign

“A company’s culture and a company’s brand are really just two sides of the same coin. What goes around the office comes around to the customer.”

Tony Hsieh, CEO, Zappos

What Can a Thriving Organizational Culture Do?

Engage, motivate and align team members to develop personally and professionally.

“Culture…tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Culture tells us what to do when the CEO isn’t in the room.”

Frances Frei and Anne Morriss, Harvard Business Review

Position an organization as best-in-class while helping attract and retain top talent.

“For the newest generations of workers, corporate culture is viewed as the most important job benefit.”

Stephen Gold, Chief Executive Officer, Manufacturers Alliance for Productivity and Innovation

Drive individual and corporate performance to higher levels.

Companies with performance-enhancing cultures saw a 901% increase in stock price growth over companies without cultural impact.

“Corporate Culture and Performance,” John P. Kotter

Create an unforgettable customer experience.

“A company’s culture and a company’s brand are really just two sides of the same coin. What goes around the office comes around to the customer.”

Tony Hsieh, CEO, Zappos

What Can a Thriving Organizational Culture Do?

Engage, motivate and align team members to develop personally and professionally.

“Culture…tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Culture tells us what to do when the CEO isn’t in the room.”

Frances Frei and Anne Morriss, Harvard Business Review

Position an organization as best-in-class while helping attract and retain top talent.

“For the newest generations of workers, corporate culture is viewed as the most important job benefit.”

Stephen Gold, Chief Executive Officer, Manufacturers Alliance for Productivity and Innovation

Drive individual and corporate performance to higher levels.

Companies with performance-enhancing cultures saw a 901% increase in stock price growth over companies without cultural impact.

“Corporate Culture and Performance,” John P. Kotter

Create an unforgettable customer experience.

“A company’s culture and a company’s brand are really just two sides of the same coin. What goes around the office comes around to the customer.”

Tony Hsieh, CEO, Zappos

But it won't happen on its own.

Positive organizational culture must be built by design.

But it won't happen on its own.

Positive organizational culture must be built by design.

Our Three Comprehensive Steps for Purposeful Culture Transformation

FOCUS ON YOUR PEOPLE

DEVELOP YOUR CULTURE

DELIVER RESULTS

Our Three Comprehensive Steps for Purposeful Culture Transformation

FOCUS ON YOUR PEOPLE

DEVELOP YOUR CULTURE

DELIVER RESULTS

Our Three Comprehensive Steps for Purposeful Culture Transformation

FOCUS ON YOUR PEOPLE

DEVELOP YOUR CULTURE

DELIVER RESULTS

right arrow

Focus On Your People

The success of your culture is directly linked to the emphasis you put on your people. Give them the ability and autonomy to succeed and the benefits they crave, and you’ll get a boost in individual performance, engagement and motivation.

HERE’S HOW WE’LL DO IT
Goal Alignment
Motivator Identification
Strategy Development
left arrowright arrow

Goal Alignment

Let’s work together to understand your unique situation, establish areas of focus and align the goals of your culture with the long-term goals of your company.

To do this, we will:

  • Get an understanding of where your culture is today and where it should be
  • Identify opportunities for growth through surveys, field research, data assessments and more
  • Recognize and account for obstacles to success
left arrow

Motivator Identification

What motivates one person won't necessarily motivate another. But by identifying and targeting the individual intrinsic and extrinsic motivators your employees find most important, you set the foundation for a strategy that keeps your people engaged.

To do this, we will:

  • Dig into survey responses and study job functions, personal goals and objectives to uncover key employee details
  • Conduct online and in-person research to learn what really triggers excitement
  • Put Motivology® into practice to identify which intrinsic and extrinsic motivators ensure long-term engagement
right arrow
right arrow

Strategy Development

With your vision established and motivators identified, we’ll collaborate and determine the perfect strategy for success: one that fits your people, your organization and your goals.

To do this, we will:

  • Establish the right mix of benefits and tactics that tie to your team's motivation
  • Design a comprehensive plan to power proactive employee culture change
  • Tightly correlate initiative offerings with organization-wide vision
left arrow
left arrowright arrow

Develop Your Culture

With goals, motivators and strategy established, it’s time to build and launch your culture transformation. To do that, you must ignite passion in your people and implement creative tactics to build excitement and ensure alignment with your new vision.

HERE’S HOW WE’LL DO IT
Culture Story Creation
Employee Rollout
Ongoing Engagement
left arrowright arrow

Culture Story Creation

Let’s create a story—deeper than a logo and a tagline—that truly embodies your culture, gives your people a theme to rally behind and offers an up-front reminder of your dedication to them. 

To do this, we will:

  • Design an internal brand that personifies what you want your culture to stand for
  • Establish visual and voice guidelines that sum up the passion and spirit of your culture
  • Tie your story to your key corporate measures
left arrow

Employee Rollout

If your culture story is the fire, your rollout is the fuel. It’s the first encounter your people have with the overarching vision of your culture transformation. Let’s make it count.

To do this, we will:

  • Introduce your culture changes in an impressive way, specific to your company’s goals
  • Employ expert engagement tactics, including video, print and more, to incite employee involvement 
  • Align the timing and duration of your launch with other company announcements or events for maximum impact
right arrow
right arrow

Ongoing Engagement

After your employee rollout, the momentum behind your culture can wane. That is, of course, unless we place strategic emphasis on maintaining and building upon the energy behind your initial launch.

To do this, we will:

  • Reiterate your culture story and message throughout all ongoing communications
  • Centralize your offerings to give your team an extensive view of the initiatives offered
  • Recognize and reward employees for positive behaviors consistent with organizational values
  • Get creative to maximize results. Let’s work together to find the best way to keep your brand front-of-mind—powerful events, enthralling communications and much more.